Being a business owner can be a very demanding job and in some cases so demanding that you may feel you do not have the time to think of alternative ways of generating awareness of your services.
You may also feel that your nearest competitors are bringing business there way that you should be competing for?
Whether your business already has a website, or you are thinking of launching your first website this financial year, remember to have the mindset that your website is your online shop window and showcase for your brand.
As of 2017, over 87% of smartphone owners use a search engine at least once a day and 72% of consumers doing a local search visited a store within 5 miles.
A lot of businesses continue to solely use social media pages such as Facebook and Google+ as their standalone business page. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.
It is most likely your competitors have a website, and are promoting it through business cards, flyers, social media and adverts.
Here is a quick breakdown of advantages of setting up a website for your business
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